Concept
Redefining reflects my journey of constantly seeking deeper meaning and fresh perspectives in my creative work. My portfolio explores the intersection of health, sustainability, and thoughtful design, featuring diverse yet connected projects — from dental care innovations with Tonochi floss and Swiss Wild toothpaste, to sustainable cycling apparel from PNS, eco-conscious cycling initiatives by Specialized, mindful travel experiences through Zipair airline, and environmentally friendly eyewear.
Each project demonstrates my belief that great design stems from curiosity, empathy and intentional craftsmanship. Through careful refinement and continuous redefinition, I aim to create designs resonate personally with audiences, promoting healthier lifestyles and sustainable living. This collection of work invites you into my process, illustrating how thoughtful creativity can subtly but powerfully inspire positive change and deeper connections with our environment and ourselves.