I'm a brand strategist and Art director with a deep passion for wellness, design, and cross-cultural storytelling. I specialize in building meaningful brand worlds through strategy, visual systems, and consumer insight.

With a background in beauty and personal care, I bring a sharp eye for detail and a holistic understanding of both Eastern and Western aesthetics. I love transforming complex ideas into clear, emotionally resonant experiences—whether it’s through campaign concepts, product storytelling, or immersive brand activations.

Beyond branding, I’m fascinated by photography, AI tools, and discovering the small design moments in everyday life.

Let’s create something meaningful together. Feel free to reach out!